Email marketing is a great way to Build Relationships With Your Customers, It allows you to produce targeted and personalised messages that can drastically improve your response rates on each marketing campaign.

Building campaigns around your target audience can also help to retain current email subscribers and obtain new ones.

Planning Your Campaign

When planning your campaign, you need to start from the top of your Sales Funnel.

This means you need to attract users to your website by creating remarkable content. To do this, it’s best to become an authority in your niche or create unique products or services for your customers.

Getting targeted traffic to your website is vital and increases your chance of getting users to sign up to your email marketing list.

Landing Pages

Once you have directed traffic to your website, you will need to gather data from these users to understand what search terms are being used.

Using this, you’ll be able to create further landing pages designed to gather leads from these sign-ups. Using Targeted Keyword Phrases from different users search intent helps to support activity within your sales funnel.

GDPR Compliance

On May 25th 2018, the law changed on data collection and every company collecting email addresses was then required to become GDPR Compliant.

This means that your email campaign sign-up landing pages need to be in accordance with the GDPR requirements . Any potential customers signing up needs to be given full control over how they subscribe to your email list and they must fully understand exactly what they are signing up for.

To read about GDPR and email marketing, please read the following resource:

https://www.mailjet.com/gdpr/email-marketing/

Marketing Products or Services

Email marketing is a great way to promote your products or services, but it is important not to overuse this method. Too many emails may irritate users, become spammy and become irrelevant with their content.

The very last thing you want is for an email subscriber to start marking your email as spam.

Email Marketing Services

When using email distribution services, you can either request a list of contacts or use your own. This could be a client list, for example.

The Email Distribution Service is responsible for generating a good delivery rate for your Email Campaign. They are there to help build your subscriber list, manage your users that unsubscribe and remove undeliverable email addresses.

They will also help you track metrics such as click-through rate to your website and the number of email opens.

There are a lot of email marketing services on the internet. Before choosing the one that’s right for you, it’s important to do a lot of research and establish how their expertise suits your business needs.

Here a few that are available online:

Summary

Email marketing is a very powerful technique for marketers that want to build an authority in their niche and distribute their knowledge to subscribers.

It can also be used to promote your unique services or products to the right audience while maintaining good customer relations.

Your marketing list will contain people who have actively chosen to receive your content. And this will help to improve the overall engagement of your email marketing campaigns.