Whether you’re an experienced marketer or just getting started, you may have heard the term PPC flying around. This form of digital marketing is noted as being one of the most cost-effective and results-driven for businesses of all different sizes. But, if you’re not familiar with the method or have a strict budget where you need to avoid excessive loss, it may be a technique you’ve avoided so far. This guide will help to explain exactly what PPC is, how to implement it in your business and how to achieve the best results for your business.
As we mentioned above, there are a number of different PPC ad types. While we’ve discussed search engine ads above, the others you may consider are:
This form of targeted advertising allows you to display adverts across Google’s partner website throughout the Internet. Here, you can target specific types of customers rather than just those searching for your keyword. For example, you could choose customers that have visited your website before and shown an interest in specific products. This is a brilliant option for those businesses looking to increase brand awareness.
Have you ever felt like a product is stalking you online? Do you know those times when you’ve looked at a pair of shoes and then noticed them popping up on every page you visit? This is dynamic remarketing advertising and is highly effective. Here, you’re able to market your products to people who have already travelled quite far down the sales funnel and have shown an interest in your business. Just seeing this product one more time may be enough to encourage a sale.
This form of PPC works well for eCommerce businesses. It will display products and prices in a carousel format in the main Google search page. This allows your potential customers to visually identify which products are available and the prices, giving them the ability to make an informed purchase decision.
This form has a high conversion rate as customers are given an abundance of information before visiting any website.
As we mentioned above, working with an SEO or digital marketing expert is one of the best ways to succeed with PPC campaigns. But our top tips for anyone looking to succeed are:
PPC is a model that can be actioned by anyone with a keen eye for research and marketing. However, to get the best results, it pays to work with an expert. The right PPC marketer will help you to create a strategy focused on results, identify the most lucrative keywords, draft successful ad copy to encourage activity and help you to build credibility with your chosen platform.
Here at KAP SEO, we’ve worked with hundreds of clients to build successful PPC campaigns that convert. If you have any questions about long-tail keywords, need support identifying the right type of ad or require any additional digital marketing support, get in contact today and let’s get your business noticed online.