There are millions of websites on the Internet (1.74 billion in fact). That is a lot of information. So, how do you make sure that the right people are seeing your website? It’s likely you may have heard of the term SEO but aren’t 100% sure what it means or how to use it for your business. If there’s one thing you can do that will benefit all your efforts is to develop some understanding of how this process works and the ways in which you can utilise them to see results. This guide will give a beginners guide to SEO, with tips on how you can get started today.

SEO is an acronym for the term ‘Search Engine Optimisation’. It is the process by which you can improve your website to make it more appealing to search engines. In 2020, Google Search Statistics noted that there are approximately 3.5 billion searches performed per day with 40,000 performed every single second. The opportunities to be one of the results produced from a search are endless but the battle to be chosen as one of the most suitable websites is fierce. SEO is a way in which you can tweak, alter and change your website to make this likelihood much stronger.
Open for indexing
The technological process of SEO is quite complicated, involving crawling, trawling and ranking by search engine bots. However, to simplify it, much of SEO works by picking up on certain keywords and phrases used in search queries. For example, if you run a fruit and vegetable shop, you’ll want to come up for searches such as ‘fruit sellers’ or, ‘Where can I buy potatoes?’. Words taken from these phrases, such as fruit and potatoes, can be used on your website and in your digital content which allows engines such as Google and Bing to recognise that your information may be relevant. This increases your likelihood of coming up in front of potential customers.
As we’ve mentioned above, a lot of SEO relies on keywords and phrases. These are the words or phrases that your target audience is likely to use when searching for businesses similar to yours. This may be something as simple as ‘fruit and vegetable sellers’ or more complex such as ‘places to buy starfruit near me’. One of the most beneficial things you can do for the SEO results of your website is to research these keywords and keep a list of them to hand. There are many ways you can do this but some of our top tips include:
  • Keep a note of any words or phrases your customers are using in emails, letters or even on social media.
  • Look at the words and language your competitors and aspirational competitors are using.
  • Use Google itself - if you type in a search query such as ‘fruit and vegetable sellers’ and scroll down to the bottom, you’ll see the ‘Searches related to fruit and vegetable sellers’ section. This gives you a range of terms regularly used to find similar websites and information.
  • Keep up to date with current news - Certain topics are likely to flood your industry and the keywords associated with this can help you determine topics you may need to cover on your website or blog.
  • Use programmes such as Google AdWords: Keyword Planner which allows you to type in single words and receive a list of associated terms.
Marketing campaign
For Google to use your website as a regular result, it needs to deem the content available on it as authentic. Back in the day, people would flood their website with keywords, creating written pieces that were incomprehensible to humans. This improved their SEO but didn’t give value to the visitors who were just bombarded with confusing information. The search engines algorithm evolved to compensate for this, putting more importance on rich and engaging content that benefitted the visitor’s lives. Our top tips here include:
  • Create a blog page and use it to discuss industry topics, share advice or provide information that your customers will find interesting.
  • Add an FAQ page to your website which answers some of the queries you regularly receive.
  • Produce copy for your website pages that uses popular keywords but are still easily understandable by your customers. Leave out the jargon, write as if you’re talking to your audience and make sure it is clear and concise.
  • Create new content to a timely schedule, making sure you have new pieces available along with industry events or other activity that surrounds your business.
Content audit and content creation
Google, Bing and other search engine websites use additional information that makes users' experience more enjoyable to deem how high it should rank for SEO. This is to avoid a high bounce rate (the percentage of visitors who visit a website and leave straight away) and tells the engines that the content is engaging enough to capture users' attention. One of the best ways to improve this is to speed up website loading time. Much of this is a tech problem, managed and improved on by either your internal Tech team or website host. However, there are a number of things you can do to improve this:
  • Optimise your images - Photos that are too large, in the wrong format or haven’t been compressed take longer to load.
  • Use Social Media buttons instead of hosting your posts on the website - this requires minimal scripting.
  • Use a Content Delivery Network (CDN) such as Amazon CloudFront. This shortens the path information needs to travel between the user and the service.
Compare common metrics

Here at KAP SEO Services, we help businesses of all shapes and sizes to grow their SEO and improve the likelihood of getting in front of your target audience. If you would like to discuss your individual needs or simply talk to a member of our team, get in contact today.