Content Audit

We offer content audits on websites of all sizes. The audit involves analysing all of the content on your website and accessing both its strengths and weaknesses.

This allows us to advise you on future marketing activity priorities.

Once the audit has been completed, we will be able to tell you where to focus your future efforts in terms of content marketing and SEO.

If you are interested in a content audit, please read our 4-step process below.

4-Step Process

Google analytics
Step 1: Google Analytics Access
We will need access to your Google Analytics account to see how well your website is performing. We assess this by reviewing your past historical data.
Traffic metrics
Step 2: Evaluate Traffic Metrics
Once we have all your data from Google Analytics, we can evaluate your traffic metrics over the past 120 days (dependant on the age of your website). This will highlight any areas we need to investigate further.
Content strengths and weakness
Step 3: Assessing Content Strengths & Weaknesses
We will assess your website's content and determine its relative strengths and weaknesses. We can then use this to advise on suggested future marketing activities to improve your SEO ranking. Our suggestions will all be built around an initial assessment and evaluation of your business goals.
Content audit reporting
Step 4: Reporting
We will create a full report that gives you detailed information on each page and what actions can be taken to improve your website.

Prioritise your best content

For those who regularly create content, it is vital that your efforts are driving results. Blog posts, social media posts, graphics are all beneficial to boosting brand persona and awareness. But if they’re not resonating with your audience, it could be a case of wasted time for no reward. Our content audit service is there to help identify your most successful pieces of content along with those that aren’t performing as well. 

The KAP SEO team have worked with many companies, helping them to push out content that encourages clicks, positive CTA reactions and improves SEO rankings. Our audits are a brilliant way of better understanding the topics and content formats that work best with your audience. If you would like to discuss your existing content or speak to a member of our team, get in contact via 07729840138 or fill in our Contact Us form today.