We offer Paid Per Click (PPC) and management services on Google and Bing to help you promote your services or products.

Paid advertising is a great way to reach the right people in the buying stage of your sales funnel. It allows you to target keywords that would be unachievable organically.

We use a simple 6-step process which is explained below.

PPC Briefing Document
Step 1: PPC Briefing Document
You will need to fill out a PPC Briefing Document. This will give us valuable insights into your business and what areas you want to target. The document is the blueprint of your advertising campaign and it is vital that you fill in as much information as possible to make your PPC Campaign perform well. You may also want to use Google Ads, Google Shopping or Bing Ads. This decision will all depend on your business goals.
Keyword Research
Step 2: Keyword Research
We will do keyword research to find relevant keyword phrases that can be used in your PPC campaign. Once we have a list of keywords, we will send them to you for your approval.
PPC Campaign
Step 3: Create your PPC Campaign
We will plan a suitable account structure to achieve the goals outlined in your PPC Briefing Document. The setup process will differ depending on what you want to achieve. If you already have a campaign running, we will ask you to grant us access so that we can manage your account.
Landing Page
Step 4: Landing Pages
In any PPC campaign, it is crucial to have relevant landing pages that represent the Ads created. If they are not super relevant, the investment you’ve made in this campaign could all be wasted. We will work with you to ensure your landing pages represent the message you are trying to get across about your services or the products you offer.
PPC Campaign Tracking
Step 5: Campaign Tracking
To have a successful PPC campaign, it is vital to track actions made by users visiting your website and clicking through to your landing pages from your Ads in Google. We will setup the necessary tracking to give you the best insights into your campaign.
PPC Reporting
Step 6: Reporting
We will send you monthly reports so you can assess the results.

PPC advertising is one of the most successful marketing strategies available to businesses of all different sizes. By focusing on very specific keywords and the topics your target audience is discussing, your company can get in front of many potential customers. This gives you a key advantage over the competition and improves the chances of winning that all-important sale. 

Our team here at KAP SEO Services can help. We have years of experience working in both SEO and digital marketing. This allows us to support your marketing efforts, ensuring that your advertising budget generates a good return on investment. Get in contact today if you would like to discuss a PPC campaign idea. Call us on 07729840138 or fill in our Contact Us form today.