Source-led SEO, search and digital marketing updates for UK businesses.
KAP SEO Services tracks verified changes across Google Search, Google Ads, modern search, technical SEO and digital marketing platforms. Each update is selected for practical value, not speculation.
Based in Somerset and supporting businesses across the UK, we focus on changes that affect visibility, rankings, paid media, content strategy, website performance and lead generation.
Verified changes from Google Search, Ads and business platforms.
Clear coverage of search visibility, discovery and platform changes.
Practical updates for advertisers, campaign tracking and compliance.
Updates selected for UK service businesses, ecommerce and SMEs.
Latest insights
Recent updates, practical takeaways and verified search marketing insights from KAP SEO Services.
Google Ads now requires message-asset verification from 30 October 2025. UK advertisers must review and confirm Pay-Per-Click compliance to avoid message disapprovals and protect campaign performance.
Read Update →KAP SEO Services can review your website, search visibility, Google Ads setup or content performance and help you prioritise what to fix next.