Ecommerce SEO Audit & Fix - Optimise Product & Category Pages

Strengthen your online store with a systematic ecommerce SEO audit and hands-on fixes. From site structure and category optimisation to schema and internal links, we ensure your store ranks higher, loads faster, and converts more shoppers.

Online Store Optimisation Overview

Our retail SEO service helps UK businesses improve product and category visibility through structured audits and on-page optimisation. We strengthen technical foundations, site speed, and schema for long-term growth across WooCommerce and OpenCart stores.

What you get: A two-phase optimisation plan designed to increase visibility, crawl efficiency, and conversion rates. We optimise product, category, and faceted navigation pages for performance and ranking. For Shopping feed performance, see Google Shopping and Feed Optimisation. If platform limits exist, pair this with the Conversion Reality Check or Ghost Hunter Audit to identify deeper CMS issues.

Why Store SEO Matters

Rank for high-intent product and category searches
Capture AI and zero click search opportunities
Increase conversions through improved copy and structure
Enhance crawl depth and product discoverability through better architecture
Use structured data to secure rich results and feed readiness

We also validate product schema and metadata visibility across AI platforms, supported by our AI Visibility Booster.

What’s Included

Phase 1: Audit and Discovery

Technical Audit: Crawlability, indexation, structured data, duplicate control, pagination
On-page SEO Review: Product and category titles, meta, and schema markup
Navigation and Facet Analysis: Filter depth, canonicalisation, and internal linking
Feed Readiness Review: Aligns on-page data with Shopping visibility goals
Optional: Further testing with a Ghost Hunter Audit if technical issues are detected

Phase 2: Fix and Implement

Quick Wins: Metadata, canonicals, and sitemap hygiene
Schema Setup: Product, Offer, Breadcrumb, and Review schema (where supported)
Content Optimisation: Improve product and category content, internal linking, and topical clusters
Developer Handoff: Clear implementation tickets for restricted CMS elements

Who It’s For

Best For	Not a Fit If
WooCommerce and OpenCart stores Retailers seeking SEO improvements without a rebuild Brands aligning product SEO with Shopping feeds Online shops scaling organic visibility	Businesses needing new website builds Companies requiring full PPC management Stores focused only on A/B or CRO testing

Our Process

Audit and Discovery: Technical crawl, architecture, and schema review
Fix and Implement: Apply improvements, coordinate developer actions, and revalidate
Validation and Reporting: Confirm improved indexing, visibility, and performance

Expected Results

Higher visibility for product and category keywords
Improved indexing and crawl efficiency
Enhanced listings through structured data
Increased conversions and better Shopping feed alignment

FAQs – Online Store SEO

Do you work on WooCommerce and OpenCart?

Yes. We specialise in WooCommerce and OpenCart optimisation, improving category structures, schema, and content without requiring full redesigns.

Can you optimise Shopping feeds?

We align on-page and schema data for stronger Shopping visibility. Feed management can be included if required.

What if technical issues are blocking SEO?

If technical issues are found, our Ghost Hunter Audit identifies underlying causes before optimisation.

Do you create product and category content?

Yes. We deliver SEO-ready content through our AI Editorial Content Engineering process for consistent quality.

When will results appear?

Initial improvements typically appear within six to eight weeks, with stronger performance over three to six months depending on competition.

Ready to Optimise Your Online Store?

Get a complete SEO audit and implementation plan to boost visibility, site performance, and conversions.