+300% Enquiries
First-Page Local Rankings
The Challenge
Donna’s Pet Services, based in Woolavington, Bridgwater (Somerset), offers dog walking and in-home pet sitting. Despite outstanding service, the business faced three challenges:
- Competing with larger pet-care providers in Somerset
- Low search visibility for terms like “pet sitting Woolavington”
- Irregular enquiries beyond word-of-mouth referrals
The Solution
KAP SEO Services delivered a full website rebuild with a local search optimisation plan focused on visibility and conversions.
1) Website & On-Page SEO
- Developed a fast, mobile-first design with clear service silos:
Solo Walks,
Group Walks,
Pet Sitting,
Puppy Pop-ins - Optimised meta data, headings and copy for profitable location keywords
- Improved internal linking between guides and services for topical strength
- Added clear CTAs and contact options throughout the site
2) Local SEO Improvements
- Embedded Woolavington, Bridgwater and Somerset naturally across copy and image alt text
- Ensured consistent technical optimisation and NAP across all pages
- Structured pages to capture “near me” and voice-driven queries
3) Content & Growth Strategy
- Launched a blog answering pet-owner questions and linking back to core services
- Used content to attract long-tail traffic and support organic conversions
The Outcome
Quantifiable Performance Improvements
- Organic traffic more than doubled within 12 months
- First-page rankings achieved for “dog walking Woolavington” and “pet sitting Bridgwater”
- Enquiries up 300 %, creating a steady pipeline beyond referrals
Donna’s Pet Services is now a trusted provider across Somerset, with consistent website-generated bookings.
Proof Points
- Site structure: Dedicated service pages matched specific intent searches.
- Content quality: Informative posts boosted authority and assisted conversions.
- Local trust signals: Accurate contact info and business consistency lifted Map-Pack visibility.
What It Means for Local Service Businesses
- Dedicated service pages outperform generic landing pages for intent-based queries
- Educational content builds authority and guides prospects to enquiry forms
- Strong local signals and NAP consistency are essential for Google Maps success
FAQs – Donna’s Pet Services Case Study
How quickly were results seen?
Within 12 months, traffic doubled and enquiries rose by 300 %, driven by optimised local pages and strategic SEO improvements.
Can other local businesses expect similar results?
Yes, though outcomes depend on market competition and starting visibility. Our structured local SEO framework regularly delivers measurable growth for UK service brands.
What tactic had the biggest impact?
Creating topic-focused service pages paired with locally optimised content generated the strongest ranking and conversion improvements.
Do you work only with pet care companies?
No – this case study features pet services, but KAP SEO Services also supports trades, professional services and e-commerce sectors across the UK.
Ready to Grow Your Local Business Visibility?
Request your free Local SEO consultation with KAP SEO Services and discover how structured optimisation can drive measurable lead growth.
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