In a fast-changing search landscape, knowledge is power. Our SEO Guides are designed for UK businesses that want practical, actionable insights – whether you’re managing SEO in-house or learning how to get more from your agency partner.

What You’ll Learn

Each guide focuses on a real challenge business owners face, with clear steps to fix it. Topics range from local visibility to ecommerce optimisation, plus emerging areas like AI search readiness.

  • How to rank in local searches and the Google Map Pack
  • How to optimise product pages, feeds, and Shopping ads
  • How to prepare your site for ChatGPT and AI-driven answers
  • How to spot hidden technical and UX issues with a Ghost Hunter Audit
  • How to structure your website for conversions and growth

Why Our Guides?

Unlike generic blog posts, these guides are built from real client projects. They show what works in practice, not just theory – helping you avoid wasted time and focus on the actions that move rankings, enquiries, and sales.

Who They’re For

  • Small businesses wanting to handle the basics in-house
  • Marketing teams looking for structured checklists
  • Business owners preparing for AI and voice search
  • Ecommerce managers seeking feed and category SEO tips

Explore the Guides

Dive into step-by-step resources, checklists, and insights that align directly with our core services. Each guide is free to read and designed to help you take action straight away.

New guides are added regularly – bookmark this page and check back for updates.

Visual overview of a data-driven local SEO system combining Google Business Profile optimisation, reviews, structured data, citations, and measurable growth for UK service businesses. Local SEO Workflow (2026)

A step-by-step local SEO workflow for UK service businesses, covering Google Business Profile optimisation, AI-aware search visibility, Service × Area pages, trust signals, and measurable growth in 2026.