Identified Critical Issues
Informed Full Website Rebuild
Introduction
This case study showcases a one-off technical website audit delivered by KAP SEO Services (then trading as KP Internet Services) for bibic. The audit identified critical usability, structural, and SEO issues that led to a complete site rebuild – improving visibility, accessibility, and long-term digital performance.
Client’s Objective
bibic sought an impartial audit to pinpoint performance weaknesses and uncover the most effective path to improvement. Objectives included:
- Diagnosing issues affecting online visibility and search performance
- Improving navigation and accessibility for users and donors
- Determining whether redevelopment or optimisation would deliver better ROI
Scope of Work
KAP SEO Services conducted a comprehensive website and SEO audit covering design, usability, UX flow, and technical readiness. The process included:
- Design and usability: Evaluating consistency, accessibility, and layout structure
- User experience (UX): Mapping engagement flow and identifying friction points
- Technical performance: Testing load times, HTTPS, mobile responsiveness, and on-page local SEO readiness
Audit Process
- Full Review: Every page was analysed for crawl efficiency, accessibility, and metadata accuracy.
Audit Findings
Key Technical and UX Insights
The audit revealed multiple structural and performance limitations reducing visibility and engagement:
- Navigation and site hierarchy caused user confusion and higher bounce rates
- Outdated technical setup limited search engine crawl efficiency
- Mobile responsiveness and accessibility did not meet best-practice standards
As a result, a full site rebuild was recommended to ensure long-term performance and SEO scalability.
The Outcome
Following delivery of the audit, bibic commissioned a new website informed entirely by the recommendations. The results included:
- Improved visibility: A stronger technical foundation, improved site structure, and cleaner indexing
- Enhanced usability: Simplified navigation, accessible layouts, and faster load times
- Future readiness: Better alignment with modern SEO, accessibility, and security standards
This one-off review became the blueprint for bibic’s digital relaunch and continues to highlight the ROI of proactive SEO auditing.
Conclusion
The bibic case study reinforces how a structured audit can uncover the root causes behind low performance and user friction. By using audit data to guide redevelopment, organisations can create sustainable digital growth and measurable improvements in accessibility and visibility.
Regular audits remain essential for maintaining compliance with technical SEO standards and ensuring long-term performance health.
Disclaimer: This project was completed under KP Internet Services (now KAP SEO Services) and focused exclusively on audit delivery.
Client feedback for this project can be found on our testimonials page.
Logos and references are used for historical context only and do not imply any current relationship or endorsement.
FAQs – bibic Case Study
What was the goal of the bibic audit?
The goal was to uncover usability, accessibility, and technical SEO issues that limited website performance and guide strategic redevelopment.
Why was a complete rebuild the best option?
Legacy systems, outdated layouts, and inefficient structure made a rebuild more effective than incremental fixes for long-term results.
Did KAP SEO Services manage the rebuild?
No. KAP SEO Services completed the audit and provided full technical recommendations; bibic’s development team handled implementation separately.
Do you offer similar audits for other industries?
Yes. We provide detailed Ghost Hunter Audits and technical site reviews for charities, service providers, and UK businesses.
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