Introduction
This case study covers a one-off technical website audit delivered by KAP SEO Services, then trading as KP Internet Services, for bibic.
The audit identified important usability, accessibility, structural and SEO issues that helped inform a complete website rebuild, improving the foundations for visibility, user experience and long-term digital performance.
Client Objective
bibic needed an impartial review to understand what was holding the website back and whether the best route forward was optimisation or redevelopment.
- Diagnose issues affecting online visibility and search performance
- Review navigation, accessibility and usability for visitors and donors
- Identify whether a rebuild would deliver stronger long-term value than incremental fixes
- Create a clear technical and strategic basis for the next stage of website improvement
Scope of Work
KAP SEO Services completed a website and SEO audit covering design, usability, UX flow, technical readiness and search performance limitations.
- Design and usability: reviewed visual consistency, accessibility and layout structure
- User experience: assessed visitor journeys, navigation friction and engagement flow
- Technical performance: reviewed load speed, HTTPS, mobile responsiveness and crawl readiness
- SEO foundations: checked metadata, hierarchy, indexability and on-page optimisation opportunities
Audit Process
Full Website Review
The review examined page structure, crawl efficiency, content clarity, accessibility barriers and metadata accuracy.
- Page-level checks across key website sections
- Navigation and user journey assessment
- Review of mobile usability and technical readiness
- Identification of issues likely to limit search performance and user engagement
Audit Findings
Key Technical and UX Insights
The audit revealed several structural and performance limitations that were reducing visibility, usability and engagement.
- Navigation and site hierarchy created confusion for some users
- Outdated technical setup limited search engine crawl efficiency
- Mobile responsiveness and accessibility needed improvement
- Content and page structure required a clearer framework for users and search engines
Based on the findings, a full site rebuild was recommended to create a stronger long-term foundation for SEO, usability and accessibility.
The Outcome
Following the audit, bibic commissioned a new website informed by the recommendations. The review helped shape the direction of the rebuild and provided a clearer route towards stronger performance.
- Improved visibility: stronger technical foundations, cleaner structure and better indexing potential
- Enhanced usability: simpler navigation, clearer layouts and improved user journeys
- Future readiness: better alignment with modern SEO, accessibility and security expectations
- Strategic clarity: audit findings helped guide redevelopment decisions rather than relying on guesswork
Conclusion
This case study shows how a structured audit can uncover the root causes behind poor website performance, user friction and limited search visibility.
By using audit data to guide redevelopment, organisations can make better decisions around technical SEO, accessibility, user experience and long-term digital growth.
Disclaimer: This project was completed under KP Internet Services, now KAP SEO Services, and focused on audit delivery. Logos and references are used for historical context only and do not imply any current relationship or endorsement.
Client feedback for this project can be found on our testimonials page.
FAQs – bibic Website Audit Case Study
What was the goal of the bibic audit?
The goal was to uncover usability, accessibility and technical SEO issues that were limiting website performance and to guide strategic redevelopment decisions.
Why was a complete rebuild recommended?
The audit found that legacy systems, outdated layouts and inefficient structure made a rebuild more practical and future-proof than applying short-term fixes.
Did KAP SEO Services manage the rebuild?
No. KAP SEO Services completed the audit and provided technical recommendations. The implementation was handled separately.
Do you offer similar audits for other organisations?
Yes. We provide SEO website audits and technical reviews for charities, service providers, e-commerce websites and UK businesses that need clear next-step recommendations.
Need a Website Audit Like This?
KAP SEO Services can review your website structure, technical SEO, user experience, accessibility and conversion paths to identify the issues holding back visibility and enquiries.