20 → 590 Keywords
63 First-Page Rankings
Introduction
In January 2019, Industrial Roofing Services (NE) Ltd in Newcastle upon Tyne engaged KAP SEO Services to strengthen its online visibility. As specialists in industrial and commercial roofing, the business needed a modern website built to drive consistent enquiries and scalable growth.
- Showcase roofing expertise to a wider regional audience
- Support ongoing local search optimisation
- Provide a technical foundation for long-term SEO growth
Client’s Objective
The project required a website rebuild and structured Local SEO Strategy to:
- Increase organic visibility across industrial roofing terms in the North East
- Generate qualified enquiries through optimised design and content
- Build long-term authority in the roofing sector
SEO in Brief
At the start (January 2019):
- 20 keywords ranked in Google
- Only one appeared on page one
By June 2020:
- 590 total keywords ranked
- 63 achieved first-page positions
- Organic traffic increased by 89% year-on-year
Project Steps
Step 1: Benchmarking
We benchmarked rankings, crawl data and performance metrics to set a measurable baseline. The findings informed a clear Technical SEO Roadmap and future content strategy.
Step 2: Strategy and Design
KAP SEO Services developed the SEO and marketing plan, partnering with JDP Digital for design implementation. The new site was structured around mobile speed, clarity and conversion alignment.
Step 3: Website Development
The build focused on targeted service pages for industrial, commercial and emergency roofing, improving both keyword reach and user experience.
Step 4: Content and Metadata
Keyword research guided content, titles and metadata. Each page was written to maximise relevance and conversion, supporting both on-page optimisation and brand authority.
Step 5: Launch and Tracking
Performance was monitored through GA4 and Search Console, tracking keyword movement, traffic and enquiry trends. Ongoing audits and paid search testing reinforced steady growth.
The Outcome
- Keyword growth: 20 → 590 within 18 months
- First-page rankings: 63 competitive roofing terms
- Organic traffic: +89% year-on-year
- Lead generation: consistent enquiries from organic visibility
Industrial Roofing Services (NE) Ltd now maintains stable rankings and steady inbound leads across the North East and national commercial roofing sectors.
Client Feedback
“Very pleased with the work and effort Kered has put into promoting my business. Nothing is too much trouble and his aim is to understand mine and my business needs.”
Conclusion
This project shows how structured technical SEO and focused content can transform visibility and conversions. Benchmarking, strategic development and continuous monitoring delivered measurable ROI for Industrial Roofing Services.
Discover more Real SEO Success Stories such as Donna’s Pet Services and bibic, or browse Client Feedback for proof of long-term success.
FAQs
How long did it take to see SEO results?
Within 18 months, keyword coverage grew from 20 to 590, with 63 first-page rankings and an 89% increase in organic traffic.
Can other local businesses achieve similar growth?
Yes. Results depend on competition and budget, but our structured local SEO framework consistently boosts visibility and lead flow for service businesses across the UK.
What was the key turning point?
Benchmarking created a precise data foundation for technical, design and content improvements, ensuring targeted growth from the rebuild.
Do you only work with roofing companies?
No. KAP SEO Services supports trade, industrial and commercial clients nationwide through technical SEO audits and long-term optimisation strategies.
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