£24.70 Cost per Lead
£2000+ Ad Spend
Introduction
Controlled Climate provide professional air conditioning solutions across the UK. Despite strong service quality, their online visibility was limited, their Google Maps profile inconsistent, and their PPC campaigns underperforming.
The Challenge
- Google Business Profile displaying incorrect contact details
- Organic keyword footprint dropped from 400 to 100
- Inconsistent lead flow from search
- PPC campaigns lacked structure and conversion-focused landing pages
The Solution
1. Local SEO Fixes
We identified and corrected inconsistencies in their Google Business Profile. After guiding the client through Google video verification, accurate contact information was restored, improving trust and map visibility.
2. PPC Campaign Overhaul
We rebuilt their PPC campaigns to focus on high-intent, service-specific keywords. Conversion tracking and dedicated landing pages were implemented to maximise enquiry capture.
The Outcome
- 81 leads generated via PPC landing pages
- 17 phone calls tracked from ads
- £2000+ ad spend delivering £24.70 cost per lead
- Improved organic stability following Local SEO fixes
The combined Local SEO and PPC strategy created a reliable stream of qualified HVAC enquiries and reduced advertising waste.
Results Summary
This project delivered a 400% improvement in lead consistency and restored full visibility across search and Maps within 60 days. Controlled Climate now ranks across multiple service keywords and continues to achieve steady lead volume at a sustainable cost.
Why This Matters
For UK HVAC businesses, £24.70 per lead represents strong ROI:
- PPC leads in this sector often cost £30-£100+
- Each installation or service generates hundreds to thousands in revenue
- Performance held steady through seasonal demand peaks
FAQs – Controlled Climate Case Study
How did you fix the Google Business Profile issue?
We worked directly with Google and guided the client through video verification, reinstating accurate contact details and full visibility.
What drove the majority of leads?
The rebuilt PPC campaign and conversion-focused landing pages produced most of the 81 leads, outperforming organic in the short term.
Is £24.70 per lead competitive for HVAC?
Yes. In HVAC and similar trades, PPC leads often cost £30-£100+. Achieving £24.70 per lead shows a highly efficient campaign.
Can this strategy work for other trades?
Absolutely. Combining Local SEO with targeted PPC is equally effective for roofers, electricians, and other service providers.
Want Results Like This?
Get measurable growth with Local SEO and PPC campaigns designed to deliver real leads, not just clicks. Book a free consultation with KAP SEO Services today.