+300% Enquiries
First-Page Local Rankings
The Challenge
Donna’s Pet Services, based in Woolavington, Bridgwater (Somerset), offers professional dog walking and in-home pet sitting. Despite delivering high-quality care, the business faced three core challenges:
- Competing against larger, more established pet care providers in the region
- Minimal search visibility for terms like “pet sitting Woolavington” and “dog walking Bridgwater”
- Inconsistent flow of new enquiries beyond word-of-mouth referrals
The Solution
KAP SEO Services delivered a complete website build and local SEO strategy designed for visibility and conversion.
1) Website & On-Page SEO
- Built a fast, mobile-first site with clear service silos:
Solo Walks,
Group Walks,
Pet Sitting,
Puppy Pop-ins - Optimised title tags, H1/H2s, metadata and copy around profitable local keywords
- Strengthened internal linking between Services, Guides and Blog posts for topical authority
- Added persistent CTAs and visible contact details across the site
2) Local SEO
- Wove Woolavington, Bridgwater and Somerset naturally into metadata, copy and image alt text
- Maintained consistent technical SEO with NAP site-wide and in the footer
- Structured content to capture “near me” intent searches
3) Content Strategy
- Launched a Guides hub and blog posts tackling pet-owner questions
- Linked content back to services to attract long-tail traffic and support conversions
The Outcome
Within 12 months of launch, results were clear:
- Organic sessions more than doubled, driven by optimised service pages
- Page-one rankings achieved for local terms such as “dog walking Woolavington” and “pet sitting Woolavington”
- Enquiry volume tripled year-on-year, creating a reliable pipeline beyond referrals
Donna’s Pet Services is now a recognised leader across Woolavington and Bridgwater, with the website continuing to generate consistent bookings.
Proof Points
- Service architecture: Dedicated service pages directly matched high-intent queries.
- Content depth: Guides and blogs supported long-tail discovery and drove assisted conversions.
- Local trust: Clear contact info, About page and consistent NAP reinforced credibility and boosted local pack rankings.
What It Means for Local Service Businesses
- Siloed service pages outperform generic listings for high-intent searches
- Educational content builds topical authority and funnels prospects to conversion pages
- Consistent local signals are vital for Google Maps and local organic rankings
FAQs – Donna’s Pet Services Case Study
How quickly were results seen?
Within 12 months, organic sessions doubled and enquiries grew by 300%, thanks to optimised service pages and local SEO improvements.
Can other local service businesses expect similar growth?
Yes, but results depend on your competition and starting visibility. Our structured SEO approach consistently delivers measurable uplifts for local businesses.
What was the most impactful strategy?
Creating siloed service pages with keyword-optimised content was the key factor in driving rankings and conversions.
Do you only work with pet care companies?
No – while this case study highlights a pet services business, KAP SEO Services supports local trades, service providers, and e-commerce businesses across the UK.
Want Results Like This?
Book a free SEO consultation with KAP SEO Services and discover how we can help your business grow.