Conversion Reality Check - See Where Your Website Is Losing Sales

Your website might look good, but is it converting? Many businesses unknowingly lose leads, sales, and search visibility because their platform is holding them back. Our Conversion Reality Check audit uncovers hidden issues and provides a clear roadmap to fix them.

This service is designed for businesses using Shopify, OpenCart, Squarespace, Wix, Magento, or custom CMS builds that are not performing as expected. If you want to understand why enquiries and conversions are underperforming and whether your current platform can support long-term growth, this audit is for you.

For websites showing technical, UX, or conversion irregularities, our Ghost Hunter Audit can be used before this service to identify technical or behavioural issues.

Why Platform Choice Impacts Conversions and SEO

  • Conversion optimisation: Can you add CTAs, funnels, or lead forms without a developer?
  • SEO and internal linking: Does your CMS allow full control of URLs, schema, and navigation for better technical SEO?
  • Page speed and Core Web Vitals: Some platforms slow down key pages, affecting user experience and rankings.
  • Content flexibility: Can you easily build location pages or landing pages to support local SEO?

The wrong platform means lost leads, weaker SEO, and fewer conversions.

Platform Comparison – What We Commonly See

Platform Strengths Limitations Impact
OpenCart Low cost, simple ecommerce Rigid templates, poor SEO, developer heavy Leads often 15-25% lower
Shopify Easy setup, secure, hosted Rigid URLs, heavy app reliance 10-20% fewer leads than flexible platforms
Squarespace / Wix Fast setup, good templates Closed ecosystem, weak SEO Fine for brochures, not for competitive SEO
Magento Enterprise ecommerce Complex, costly, slow iteration Optimisation is expensive and slow
WordPress (WooCommerce) Highly flexible, SEO-friendly Needs expert setup 20-30% more leads when built well

What the Conversion Reality Check Covers

  • Conversion flow audit: Do visitors reach forms, calls, or checkout smoothly?
  • Platform limitation review: Where your CMS blocks SEO or CRO improvements
  • Content and internal linking map: Identifies drop-off points and navigation issues
  • Quick-win conversion boosts: Actionable changes you can implement immediately
  • Future-proofing roadmap: Recommendations to support scalability and growth

If deeper technical issues are found, we may recommend starting with the Ghost Hunter Audit to ensure all problems are identified before development or redesign.

Results You Can Expect

  • Clients implementing our recommendations typically see a 10-30% uplift in leads or sales within 3-6 months.
  • Reduced reliance on paid ads as organic visibility strengthens through Local SEO and Technical SEO improvements.
  • Better UX, faster site speeds, and stronger trust signals measured through data-driven audits.

Many improvements can be made within your existing CMS. If migration or redevelopment is necessary, we provide a clear, data-led roadmap to ensure your next step supports measurable growth.

FAQs – Conversion Reality Check

Do you recommend switching platforms?

Not always. If your CMS can be fixed, we will provide a roadmap. If migration is the best option, we will explain why and outline the benefits.

How is this different from a technical SEO audit?

This audit examines your CMS, UX, and SEO limitations. If deeper technical issues are suspected, we recommend the Ghost Hunter Audit beforehand to identify the underlying factors.

Can you help implement the fixes?

Yes. We provide prioritised action plans, collaborate with your developers, or recommend trusted partners to complete the improvements efficiently.

Book Your Conversion Reality Check

Don’t let technical blockers or platform limits restrict conversions. Get a clear audit backed by data and a roadmap that delivers measurable ROI.