See How Your CMS Impacts SEO and Conversions

Your website might look good – but is it converting? Many businesses unknowingly lose leads, sales and search visibility because their platform is holding them back. Our Conversion Reality Check audit uncovers hidden issues and provides a clear roadmap to fix them. This service is designed for businesses using Shopify, OpenCart, Squarespace, Wix, Magento or custom CMS builds that are not performing as expected. If you want to understand why enquiries and conversions are underperforming and whether your current platform can support long-term growth, this audit is for you. For websites showing technical, UX or conversion irregularities, our Ghost Hunter Audit service can be completed first to identify deeper technical issues.

Why Platform Choice Impacts Conversions and SEO

  • Conversion optimisation: Can you add CTAs, funnels or lead forms without a developer?
  • SEO and internal linking: Does your CMS allow full control of URLs, schema and navigation for better technical site optimisation?
  • Page speed and Core Web Vitals: Some platforms slow down key pages – reducing user experience and rankings.
  • Content flexibility: Can you easily build location pages or landing pages to support local search growth?

The wrong platform means lost leads, weaker SEO and fewer conversions.

Platform Comparison – What We Commonly See

Platform Strengths Limitations Impact
OpenCart Low cost, simple e-commerce Rigid templates, poor SEO, developer heavy Leads often 15–25% lower
Shopify Easy setup, secure, hosted Rigid URLs, heavy app reliance 10–20% fewer leads than flexible platforms
Squarespace / Wix Fast setup, good templates Closed ecosystem, weak SEO Fine for brochures – not for competitive SEO
Magento Enterprise e-commerce Complex, costly, slow iteration Optimisation is expensive and slow
WordPress (WooCommerce) Highly flexible, SEO-friendly Needs expert setup 20–30% more leads when built well

What the Conversion Reality Check Covers

  • Conversion flow audit: Do visitors reach forms, calls or checkout smoothly?
  • Platform limitation review: Where your CMS blocks SEO or CRO improvements
  • Content and internal linking map: Identifies drop-off points and navigation issues
  • Quick-win conversion boosts: Actionable changes you can implement immediately
  • Future-proofing roadmap: Recommendations to support scalability and growth

If deeper technical issues are discovered, we’ll flag them for review.

Results You Can Expect

  • Clients implementing our recommendations typically see a 10-30% uplift in leads or sales within 3–6 months.
  • Reduced reliance on paid ads as organic visibility strengthens through local SEO optimisation and technical performance improvements.
  • Better UX, faster site speeds and stronger trust signals measured through data-driven audits.

Many improvements can be made within your existing CMS. If migration or redevelopment is necessary, we provide a clear, data-led roadmap to ensure your next step supports measurable growth.

FAQs – Conversion Reality Check

Do you recommend switching platforms?

Not always. If your CMS can be fixed, we’ll provide a roadmap. If migration is the best option, we’ll explain why and outline the benefits.

How is this different from a Technical SEO audit?

This audit examines your CMS, UX and SEO limitations. It identifies underlying technical or behavioural factors that may restrict visibility or conversions.

Can you help implement the fixes?

Yes – we provide prioritised action plans, collaborate with your developers or recommend trusted partners to complete the improvements efficiently.

Request Your Conversion Reality Audit Today

Don’t let technical blockers or CMS limits restrict conversions. Get a clear audit backed by data and a roadmap that delivers measurable ROI.