Ghost Hunter Audit FAQs answer common questions about manual website audits, hidden technical issues, UX problems, tracking errors and conversion barriers that may not be obvious from standard automated reports.
This FAQ section is designed for business owners, e-commerce stores and agencies that need a clearer understanding of what is holding a website back before investing in wider SEO, paid search or redesign work.
For a full overview of the service, see our Ghost Hunter Audit.
The audit combines manual checks with technical SEO review, user journey testing, tracking checks and content structure analysis. The aim is to identify practical issues that can affect rankings, enquiries, sales and reporting accuracy.
Each answer below explains what the audit includes, what access may be needed, what types of problems are commonly found and how the findings can support wider improvements through Technical SEO or Conversion Reality Check.
Questions and answers
Open each question below for a clear, practical answer.
The Ghost Hunter Audit combines manual website checks, technical SEO review, UX testing, tracking checks and conversion analysis. It goes beyond a basic automated crawl by looking at how the website actually works for users, search engines and enquiries.
The aim is to identify practical issues that may be missed by standard reports, including broken forms, poor internal linking, tracking problems, content structure issues and conversion friction.
Common findings include broken enquiry forms, incorrect tracking, weak internal links, duplicate or thin pages, schema issues, crawl problems, poor mobile layout, confusing CTAs and user journey problems.
The audit prioritises issues by likely business impact, so you can see which fixes matter most before spending time or budget on wider SEO or website changes.
Most Ghost Hunter Audits are completed within 5 to 10 working days, depending on the size of the website, the level of access provided and the complexity of the issues being checked.
Larger ecommerce websites, multi-location businesses or sites with complex tracking may need more time.
Access is helpful but not always essential. Read-only access to Google Analytics, Google Search Console, tag setup or the CMS can help validate findings more accurately.
If access is not available, the audit can still review visible website issues, public crawl signals, page structure, UX problems and conversion journeys.
A material issue is a verified problem that can affect SEO visibility, user experience, conversion tracking, enquiries or sales. Examples include broken forms, missing tracking, blocked pages, incorrect schema, crawl problems or friction in the user journey.
The report explains why each issue matters and what should be done next.
Yes. White-label audit support is available for agencies that need independent website checks for their clients.
Reports can be prepared for client delivery and written in a clear format that explains the problem, evidence and recommended next steps.
The audit provides a prioritised list of recommendations. Implementation support can be discussed separately depending on the type of issue.
Technical fixes may sit under Technical SEO, while layout, tracking, user-experience or conversion issues may be better reviewed through a Conversion Reality Check.
A Ghost Hunter Audit is useful before a major SEO campaign, after a redesign, after a migration, following a traffic drop or when enquiries have reduced without a clear reason.
For active websites, reviewing the site once or twice a year can help catch technical, tracking and UX issues before they affect performance.
Uncover the technical, tracking, UX and conversion problems that may be limiting your rankings, enquiries and sales.
The Ghost Hunter Audit reviews your website manually to identify practical issues that automated tools may miss, including crawl problems, broken tracking, weak internal links, page structure issues and conversion friction.