The Google Shopping & Feed Optimisation FAQs explain how structured product feeds, Merchant Centre data accuracy, and campaign segmentation work together to drive higher ROI for ecommerce retailers. This section covers everything from feed setup and optimisation to AI-enhanced creative improvements and campaign scaling.
Our process focuses on data quality, category alignment, and automation that still allows for control. Whether you manage hundreds or tens of thousands of SKUs, a clean and optimised feed ensures your products appear for the right searches at the right time. These FAQs also explain how we integrate Performance Max and Standard Shopping campaigns, how segmentation boosts profitability, and how AI tools can enhance product imagery and CTR.
If your campaigns are active but under-performing, accurate feed optimisation often unlocks the difference between wasted ad spend and consistent growth. Each answer below highlights key strategies for UK retailers using Ecommerce SEO, Google Ads & PPC, and Technical SEO to maintain product accuracy, improve visibility, and increase return on ad spend across Shopping and Performance Max networks.
Optimising your feed ensures each product is mapped to the correct Google category with enriched attributes such as brand, size, and GTIN. Clean, structured data allows ads to match relevant searches more accurately, improving impression quality, CTR, and ROAS.
We manage feeds for WooCommerce, OpenCart, Shopify, and other UK-based ecommerce platforms. Integrations include automated exports, schema alignment, and Merchant Centre sync to prevent data mismatches or disapprovals.
Yes. We verify domains, resolve suspension or disapproval issues, and align Merchant Centre settings with your product data and website schema to ensure full compliance.
Yes. We configure hybrid setups — Performance Max for reach and automation, and Standard Shopping for granular control. Both are supported by optimised feeds, custom labels, and performance segmentation.
We’ve successfully managed Google Shopping and feed optimisation projects involving over 10,000 products across WooCommerce and OpenCart stores. Each feed is segmented by profit margin, seasonality, and demand level to ensure the highest-value products receive priority visibility and budget allocation.
Yes. Using AI-driven enhancement tools, we improve product imagery, remove backgrounds, and generate promotional banners that align with Google’s ad specifications for better engagement.
Most merchants see feed-quality improvements reflected in Merchant Centre within days and measurable campaign performance gains within 2–4 weeks of implementation.
Yes. We perform weekly feed health checks, keyword and attribute reviews, and monthly reporting to track visibility, CTR, and ROAS. Continuous optimisation keeps your campaigns competitive and profitable.
Turn under-performing feeds into high-ROI Shopping campaigns.
Our Google Shopping & Feed Optimisation service fixes data quality issues, enhances creatives, and scales profitable campaigns across Merchant Centre and Performance Max.
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