đź›’ E-commerce SEO Services - Audit + Fix

Online Store Optimisation Overview

Our retail SEO service helps UK businesses improve product and category visibility through structured audits and on-page optimisation. We strengthen technical foundations, site speed, and schema for long-term growth across WooCommerce and OpenCart stores.

What you get: A two-phase optimisation plan designed to increase visibility, crawl efficiency, and conversion rates. We optimise product, category, and faceted navigation pages for performance and ranking. For Shopping feed performance, see our Google Shopping Feed Optimisation Service.

Why Store SEO Matters

  • Rank for high-intent product and category searches
  • Capture AI and zero click search opportunities
  • Increase conversions through improved copy and structure
  • Enhance crawl depth and product discoverability through better architecture
  • Use structured data to secure rich results and feed readiness

We also validate product schema and metadata visibility across AI platforms through our AI Visibility Booster Programme.

What’s Included

Phase 1: Audit and Discovery

  • Technical Audit: Crawlability, indexation, structured data, duplicate control, pagination
  • On-page SEO Review: Product and category titles, meta, and schema markup
  • Navigation and Facet Analysis: Filter depth, canonicalisation, and internal linking
  • Feed Readiness Review: Aligns on-page data with Shopping visibility goals

Phase 2: Fix and Implement

  • Quick Wins: Metadata, canonicals, and sitemap hygiene
  • Schema Setup: Product, Offer, Breadcrumb, and Review schema (where supported)
  • Content Optimisation: Improve product and category content, internal linking, and topical clusters
  • Developer Handoff: Clear implementation tickets for restricted CMS elements

Who It’s For

Best For Not a Fit If
  • WooCommerce and OpenCart stores
  • Retailers seeking SEO improvements without a rebuild
  • Brands aligning product SEO with Shopping feeds
  • Online shops scaling organic visibility
  • Businesses needing new website builds
  • Companies requiring full PPC management
  • Stores focused only on A/B or CRO testing

Our Process

  1. Audit and Discovery: Technical crawl, architecture, and schema review
  2. Fix and Implement: Apply improvements, coordinate developer actions, and revalidate
  3. Validation and Reporting: Confirm improved indexing, visibility, and performance

Expected Results

  • Higher visibility for product and category keywords
  • Improved indexing and crawl efficiency
  • Enhanced listings through structured data
  • Increased conversions and better Shopping feed alignment

FAQs – Online Store SEO

Do you work on WooCommerce and OpenCart?

Yes. We specialise in WooCommerce and OpenCart optimisation, improving category structures, schema, and content without requiring full redesigns.

Can you optimise Shopping feeds?

We align on-page and schema data for stronger Shopping visibility. Feed management can be included if required.

What if technical issues are blocking SEO?

If technical issues are detected, our Technical Ghost Hunter Site Audit pinpoints the underlying causes before full optimisation begins.

Do you create product and category content?

Yes. We produce SEO-optimised copy through our AI Editorial Content Strategy Service to ensure relevance and scalability across your store.

When will results appear?

Initial improvements typically appear within six to eight weeks, with stronger organic growth between three and six months depending on competition.

Test Your Platform’s Readiness

Make sure your site’s structure, speed, and layout are conversion-ready with a Conversion Health Check before implementing further growth strategies.

Ready to Optimise Your Online Store?

Get a complete SEO audit and implementation plan to boost visibility, site performance, and conversions.