Do you handle banners and creative assets?

Yes. We design and optimise branded imagery, banners, and AI-enhanced creatives for Performance Max asset groups to improve engagement and CTR.

Google Shopping & Feed Optimisation Services

Q: Do you manage only Performance Max campaigns?

Yes. We specialise entirely in Google Performance Max management, combining feed optimisation, AI creative assets, and data-driven targeting to maximise ROAS.

Q: How do you improve campaign results?

We refine product feeds, apply structured segmentation, and enhance audience signals to train Google's AI for smarter bidding, visibility, and conversions.

Q: How quickly can I see results?

Most clients experience measurable improvements within 2 to 4 weeks, as campaigns stabilise and Google’s AI completes the learning phase.

Q: Do you manage ongoing optimisation?

Yes. We provide continuous optimisation, including feed tuning, creative testing, and budget adjustments supported by weekly checks and monthly performance reports.

Maximise your product visibility with optimised feeds and profitable Shopping campaigns. From data clean-up to campaign scaling, we help UK retailers drive more clicks, higher ROAS, and lasting ecommerce growth.

Deliver stronger returns from Performance Max campaigns built on clean, fully optimised product feeds. At KAP SEO Services, we help UK ecommerce brands and retailers increase visibility, lower cost per sale, and grow revenue using data-driven optimisation and AI-enhanced creative assets.

We specialise solely in Performance Max, ensuring your product data, assets, and tracking are structured for Google’s AI bidding systems. This service works seamlessly alongside our Online Store Optimisation Framework and Site Performance Engineering Service to deliver a cohesive search-to-conversion journey.

Why Performance Max Matters

Performance Max has replaced legacy Shopping campaigns, offering greater reach and automation across Google Search, Shopping, YouTube, and Display. When powered by accurate feeds, structured assets, and strong audience signals, it becomes one of the most profitable e-commerce ad systems available.

If your ads are running but not converting, a Technical Visibility & UX Review or Conversion Health Assessment can identify the feed, tracking, or UX issues limiting performance.

What’s Included

Merchant Centre Setup: Creation, verification, and full platform integration
Feed Optimisation: Clean, structured data mapped to precise Google categories
Segmentation: Custom labels by margin, season, or product performance
Creative Assets: AI-enhanced images and banners for stronger engagement
Performance Max Campaign Management: Build, optimise, and scale campaigns using data-led targeting and audience signals
Technical Validation: Schema, tag, and feed health audits through Technical SEO

All feed health checks are validated manually through our Technical SEO Audits before campaign scaling – ensuring data accuracy, stability, and structured visibility improvements across Google Merchant Centre.

Who It’s For

WooCommerce and OpenCart stores with complex or large product catalogues
UK retailers aiming to scale nationally
E-commerce brands seeking higher ROAS through automated targeting
Businesses wanting expert feed and campaign management without in-house PPC teams

Our Performance Max Process

We combine technical accuracy, AI-enhanced assets, and human optimisation to ensure every product in your feed supports profitable scaling.

Stage 1: Audit & Enhance

Audit: Review Merchant Centre setup, feed accuracy, and product eligibility
Data Enhancement: Refine titles, attributes, and custom labels for visibility and bidding precision
Asset Preparation: Optimise imagery and banners for Google AI asset groups

Stage 2: Build & Launch

Campaign Setup: Configure Performance Max structures with segmented product groups
Signal Integration: Add audience, intent, and conversion data to guide machine learning
Testing: Launch campaigns with controlled budgets and monitor performance triggers

Stage 3: Optimise & Scale

Review: Weekly checks on feed health, creative engagement, and spend efficiency
Report: Monthly data reports outlining wins, issues, and opportunities
Scale: Expand high-ROI product sets and increase reach while maintaining CPA control

FAQs – Performance Max & Feeds

Do you manage only Performance Max campaigns?

Yes. We focus entirely on Google Performance Max, combining AI targeting, asset optimisation, and feed accuracy to deliver measurable growth.

How do you improve campaign results?

We enhance product feeds, use structured labels for segmentation, and continually refine audience and creative signals to train Google’s AI towards conversions.

How quickly can I see results?

Most campaigns begin improving within 2-4 weeks of launch as the system learns and optimises against your business goals.

Do you manage ongoing optimisation?

Yes. Every account receives weekly checks, monthly reporting, and continuous data-led tuning to maintain and scale ROAS performance.

Make Sure Your Site Supports Growth

Technical and UX gaps can quietly cap results. The Platform Performance Audit helps identify what’s holding your website back.

Ready to Scale with Performance Max?

We create, manage, and optimise Performance Max campaigns that deliver consistent ecommerce growth through smart feed structure, creative strength, and data-driven targeting.

Request a Feed Audit